Trade-Show Team Training | The Corporate Training School

Description

Deciding to attend a trade show is a significant investment for any company. Preparation is essential: It's better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company; make sure they are prepared. Trade show attendees usually plan a list of whom they'll visit before ever entering the convention center doors; make sure you are on that list.

A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as one obtained through all other means. Get your staff trained and get to that trade show! Make sure your team has the right tools to succeed with our Trade Show Staff Training course.

Course Curriculum

Introduction
- Course Objectives ..
Module 1
- Pre-Show Preparation ..
- Prepare for Physical Issues ..
- Developing a Great Elevator Speech ..
- Setting up a Schedule ..
- Connect with Attendees ..
- Knowledge Check ..
Module 2
- Booth Characteristics and Set-Up (I) ..
- Stand Out ..
- Create a Booth Manual/Checklist ..
- Technology ..
- Scout a High Traffic Area ..
- Knowledge Check ..
Module 3
- Booth Characteristics and Set-up (II) ..
- Signage ..
- Match Your Brand ..
- Private Area ..
- Focus on a Message ..
- Knowledge Check ..
Module 4
- During the Show (I) ..
- Company Objectives ..
- Highlighting Your Product ..
- Do Something Memorable ..
- Social Media ..
- Knowledge Check ..
Module 5
- During the Show (II) ..
- Classic Do’s and Don’ts ..
- Gamification ..
- Walk the Floor ..
- Keep the Distractions Away ..
- Knowledge Check ..
Module 6
- Qualifying Visitors ..
- Know the Answer ..
- Engage with Qualifying Questions ..
- Body Language ..
- Listening Skills ..
- Knowledge Check ..
Module 7
- Engaging the Right People ..
- Prospects ..
- Time Wasters (Catch and Release) ..
- Press ..
- Competitiors ..
- Knowledge Check ..
Module 8
- The Rules of Engagement (I) ..
- Start With an Open-Ended Question ..
- Record all Prospect Information ..
- Be Specific with Your Message ..
- Get a Commitment ..
- Knowledge Check ..
Module 9
- Rules of Engagement (II) ..
- Having a Welcoming Environment ..
- The Dos and Don’ts of Business Cards ..
- Observational Skills ..
- When Not in the Booth ..
- Knowledge Check ..
Module 10
- After the Show ..
- Review Information and Rank Your Leads ..
- Follow Up with Your Leads ..
- Send Information Promptly ..
- Lessons Learned ..
- Knowledge Check ..
Assessment
- Post-Test ..