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Social Media Marketing

Social Media Marketing

US$70.25 Add to Cart Enroll Now

Description

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.

With our “Social Media Marketing” Course, you will discover the specifics of how to effectively use social media marketing and its pros and cons.

Course Curriculum

  • Introduction
    • Course Objectives ..
  • Module 1
    • The Basics of Social Media Marketing ..
    • What is Social Media Marketing? ..
    • The 5 Pillars ..
    • Considering KPIs ..
    • Social Media Marketing Tools ..
    • The Benefits ..
    • Knowledge Check ..
  • Module 2
    • Facebook ..
    • Pros / Cons ..
    • Facebook Stories ..
    • Likes / Comments ..
    • Posts / Links ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Module 3
    • YouTube ..
    • Pros / Cons ..
    • Types of YouTube Ads ..
    • Channel ..
    • Content and Voice ..
    • Tags and Measurement ..
    • Knowledge Check ..
  • Module 4
    • Twitter ..
    • Pros / Cons ..
    • Types of Tweets ..
    • Voice ..
    • Tags and Links ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Module 5
    • LinkedIn ..
    • Pros / Cons ..
    • Types of Ads ..
    • Optimize Search in Profile ..
    • Groups and Links ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Module 6
    • TikTok ..
    • Pros / Cons ..
    • Hashtag Challenges ..
    • Advertisement Types ..
    • Tracking and Measurement ..
    • Content ..
    • Knowledge Check ..
  • Module 7
    • Pinterest ..
    • Pros / Cons ..
    • Watch ..
    • Pins and Boards ..
    • Traffic and Links ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Module 8
    • Tumblr ..
    • Pros / Cons ..
    • Choosing a Theme ..
    • Posting and Conversation ..
    • Links ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Module 9
    • Snapchat ..
    • Pros / Cons ..
    • Geofilters and Lenses ..
    • Audience ..
    • Ads ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Module 10
    • Instagram ..
    • Pros / Cons ..
    • Instagram Stories ..
    • Niche and Quality ..
    • Hashtags ..
    • Tracking and Measurement ..
    • Knowledge Check ..
  • Assessment
    • Post Test ..