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Prospecting and Lead Generation Essentials

Prospecting and Lead Generation Essentials

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Description

Prospecting and lead generation is the method of making links that may lead to a sale or other promising results. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by the telemarketer, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great course.

With our Prospecting and Lead Generation course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of your sales strategy.

Course Curriculum

  • Introduction
    • Course Objectives ..
  • Module 1
    • Prospecting ..
    • Make it a Priority ..
    • Identify Your Ideal Prospect ..
    • Choose Prospecting Methods ..
    • Make It a Habit ..
    • Knowledge Check ..
  • Module 2
    • Traditional Marketing Methods ..
    • Cold Calling ..
    • Direct Mail ..
    • Trade Shows ..
    • Networking ..
    • Knowledge Check ..
  • Module 3
    • New Marketing Methods ..
    • Social Networking ..
    • Search Engine Marketing ..
    • Email Marketing ..
    • Display Advertising ..
    • Knowledge Check ..
  • Module 4
    • Generating New Leads ..
    • Become a Brand ..
    • Webinars ..
    • Blogs ..
    • Engaging Video ..
    • Knowledge Check ..
  • Module 5
    • Avoid Common Lead Generation Mistakes ..
    • Limiting Channels ..
    • Failure to Provide Value ..
    • Failure to Connect ..
    • Failure to Try ..
    • Knowledge Check ..
  • Module 6
    • Educate Prospects ..
    • Content Creation ..
    • Stand Out From the Competition ..
    • Fill Customer Needs ..
    • Always Deliver on Promises ..
    • Knowledge Check ..
  • Module 7
    • The Pipeline ..
    • Contact ..
    • Meet ..
    • Propose ..
    • Close ..
    • Knowledge Check ..
  • Module 8
    • Follow Up Communication ..
    • Know Your Leads ..
    • Move Quickly ..
    • Know How to Respond ..
    • Set Future Meetings ..
    • Knowledge Check ..
  • Module 9
    • Track Activity ..
    • Use the Appropriate Tools ..
    • Assess Your Advertising Sources ..
    • Record Information About Leads ..
    • Assess ROI ..
    • Knowledge Check ..
  • Module 10
    • Create Customers ..
    • Develop Relationships ..
    • Show Genuine Interest ..
    • Be Professional ..
    • Show Reliability and Integrity ..
    • Knowledge Check ..
  • Assessment
    • Post Test ..