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Multi-Level Marketing Essentials

Multi-Level Marketing Essentials

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Description

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents.  This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent but also from the sales and profits of the agents they have recruited.

With our “Multi-Level Marketing” course, you will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles. 

Course Curriculum

  • Introduction
    • Course Objectives ..
  • Module 1
    • How Does Multi-Level Marketing Work ..
    • Networking Marketing ..
    • Independent Agents ..
    • Commission-Based ..
    • Agents Recruit New Agents ..
    • Knowledge Check ..
  • Module 2
    • Building a Contact List ..
    • Leverage Personal Networks ..
    • Warm Lists ..
    • Internet-Lead Generation ..
    • Purchasing Lead Lists ..
    • Knowledge Check ..
  • Module 3
    • Recruiting New Agents (I) ..
    • Draw on Personal and Professional Network ..
    • Recruit Satisfied Customers ..
    • Recruit Those Who Seek Work Flexibility ..
    • Stress Benefits of Being Agent ..
    • Knowledge Check ..
  • Module 4
    • Recruiting New Agents (II) ..
    • Invitation to Marketing Presentation ..
    • Focus Presentation on Benefits ..
    • Showcase Success Stories ..
    • Provide Multi-Media Presentation ..
    • Knowledge Check ..
  • Module 5
    • Training MLM Agents ..
    • Sponsorship/Mentorship ..
    • Provide Training in Marketing ..
    • Provide Training in Recruitment ..
    • Provide Ethics Training ..
    • Knowledge Check ..
  • Module 6
    • Sponsorship/Mentorship ..
    • Pair New Agents with Mentors ..
    • Benefits of Sponsorship/Mentorship to Mentee ..
    • Benefits of Sponsorship/Mentorship to Mentor ..
    • Best Mentorship Practices ..
    • Knowledge Check ..
  • Module 7
    • Provide Marketing Presentation Training ..
    • Provide Training in Presentations ..
    • Provide Copies of Marketing Presentation ..
    • New Recruits Practice Presentation ..
    • Offer Marketing Resources ..
    • Knowledge Check ..
  • Module 8
    • Provide Social Media Training ..
    • Social Media is Key to Networking! ..
    • Websites and Blogs ..
    • Facebook and Twitter ..
    • LinkedIn ..
    • Knowledge Check ..
  • Module 9
    • Provide Training in Recruitment ..
    • Building a Contact List ..
    • Leveraging Personal and Professional Networks ..
    • Provide Presentation/ “Elevator Speech” Training ..
    • Discuss Follow-up ..
    • Knowledge Check ..
  • Module 10
    • Provide Ethics Training ..
    • MLM and Bad Raps ..
    • Only Follow-up if Opted-In ..
    • Keeping the Sales Pitch Honest ..
    • Keep Expectations Realistic ..
    • Knowledge Check ..
  • Assessment
    • Post Test ..