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Internet Marketing Fundamentals

Internet Marketing Fundamentals

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Description

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Course Curriculum

  • Introduction
    • Course Objectives ..
  • Module 1
    • SWOT Analysis in Marketing ..
    • Strength ..
    • Weaknesses ..
    • Opportunities ..
    • Threats ..
    • Knowledge Check ..
  • Module 2
    • Marketing Research ..
    • Consume All Media ..
    • Find the Right Price ..
    • Product Development and Improvement ..
    • Identify Your Target Audience ..
    • Knowledge Check ..
  • Module 3
    • Real Time Marketing ..
    • Dynamic Content ..
    • Engagement Builds Followers ..
    • Constant Readiness ..
    • The Time, the Place, the Media ..
    • Knowledge Check ..
  • Module 4
    • Brand Management ..
    • Every Interaction Counts ..
    • Consistent Through all Media ..
    • Unique Qualities ..
    • Needs to be Actively Managed ..
    • Knowledge Check ..
  • Module 5
    • Social Media (I) ..
    • You Are Building a Community ..
    • A Personal Touch ..
    • Brand Champions ..
    • Make it Easy to Share ..
    • Knowledge Check ..
  • Module 6
    • Social Media (II) ..
    • Content is King ..
    • Blog and Interact ..
    • Webinars ..
    • Constant Monitoring ..
    • Knowledge Check ..
  • Module 7
    • SEO Basics ..
    • Relevant and Original Content ..
    • Keywords ..
    • Value Proposition ..
    • Linking ..
    • Knowledge Check ..
  • Module 8
    • Website Characteristics ..
    • SEO Optimization ..
    • Landing Page ..
    • Analytics ..
    • Mobile and Tablet Friendly ..
    • Knowledge Check ..
  • Module 9
    • Capturing Leads ..
    • Lead Management and Generation ..
    • Give Something Away ..
    • Quality vs. Quantity ..
    • Capture Repeat Customers ..
    • Knowledge Check ..
  • Module 10
    • Campaign Characteristics ..
    • Tailored for Your Audience ..
    • Use Powerful Words ..
    • The 4 W’s of a Campaign ..
    • Monitor and Tweak ..
    • Knowledge Check ..
  • Assessment
    • Post-Test ..